Comments on: Motrin and Mommy Bloggers http://www.metzgerblog.com/2008/11/16/motrin-and-mommy-bloggers/ Observations on social media -- and the occasional rant -- from Metzger Associates' New Media Practice Group Fri, 12 Mar 2010 04:55:49 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Whose reputation is hurt most? - Glen Turpin: The Identity Question http://www.metzgerblog.com/2008/11/16/motrin-and-mommy-bloggers/comment-page-1/#comment-69 Whose reputation is hurt most? - Glen Turpin: The Identity Question Tue, 09 Dec 2008 02:05:46 +0000 http://metzgerblog.com/?p=207#comment-69 [...] a question that I’ve seen asked in a couple of places, either directly (in the comments) or indirectly and I’d love know the [...] [...] a question that I’ve seen asked in a couple of places, either directly (in the comments) or indirectly and I’d love know the [...]

]]> By: More Thoughts On Motrin http://www.metzgerblog.com/2008/11/16/motrin-and-mommy-bloggers/comment-page-1/#comment-68 More Thoughts On Motrin Tue, 18 Nov 2008 04:36:32 +0000 http://metzgerblog.com/?p=207#comment-68 [...] ← Motrin and Mommy Bloggers [...] [...] ← Motrin and Mommy Bloggers [...]

]]> By: DaveTaylor http://www.metzgerblog.com/2008/11/16/motrin-and-mommy-bloggers/comment-page-1/#comment-70 DaveTaylor Mon, 17 Nov 2008 05:56:30 +0000 http://metzgerblog.com/?p=207#comment-70 Nice job with this. What I find interesting is that it's a situation where perception is 100% and logic, humor, or refusal to be badgered is completely missing. I saw the ad, read the transcript and personally, as a Dad to three kids who has had plenty of experience with slings and babywearing, I have to say that I found the Motrin campaign (from the Taxi NY agency) clumsy, but its edgy self-deprecating tone very consistent with a lot of chick-lit, etc., I've seen. Anyway, kudos to J&J and the Motrin team for handling it as they did. I expect a focus group of Twittering Moms in their future too, but maybe they should test them all for a sense of humor too. :-) Nice job with this.

What I find interesting is that it’s a situation where perception is 100% and logic, humor, or refusal to be badgered is completely missing.

I saw the ad, read the transcript and personally, as a Dad to three kids who has had plenty of experience with slings and babywearing, I have to say that I found the Motrin campaign (from the Taxi NY agency) clumsy, but its edgy self-deprecating tone very consistent with a lot of chick-lit, etc., I’ve seen.

Anyway, kudos to J&J and the Motrin team for handling it as they did. I expect a focus group of Twittering Moms in their future too, but maybe they should test them all for a sense of humor too. :-)

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