Media in the New Millennium

posted by Doyle

I used to number posts about why social media matters, but I’ve lost track… and that’s a good thing, I think!

Here’s a great post from Forrester’s Jeremiah Owyang on brands that have felt the wrath of negative customer feedback. Some handled things pretty well and are moving forward; others still seem to be acting like a deer caught in the headlights.

If your organization isn’t at least listening to the groundswell, don’t be surprised to find yourself on a list like this someday.

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