Posted by Bevo Beaven
Coming up in January, our agency is co-sponsoring a special new media workshop, but this one is aimed at a purely female audience. On January 9, “Chicks Who Click” http://www.chickswhoclick.com/ is bringing together women from all over who have their own businesses selling products and services for a day of skiing (and liquid-fueled networking) followed by a day under the tutelage of well-qualified pros who will direct hands-on workshops about the proper use of social media to establish your brand.
Questions abound about the marketing uses of social Web sites. An article on Dec. 5 in eMarketer discusses the dilemma with intelligence http://www.emarketer.com/Article.aspx?id=1006775. The subhead of the eMarketer piece is pretty telling: “Users want to communicate with each other, not necessarily with brands.” They say that more than one-half of the US population surveyed uses social networking sites, but the huge traffic numbers do not translate into ad dollars.
The piece quotes an IDC research report that found that 75% of social network site users logged in at least once a week, and 57% logged in daily with 61% of those users spending more than 30 minutes per session and 38% staying for an hour or more. IDC reports that only 57% of social network site users clicked on an ad in the past year, compared with 79% of all Internet consumers.
But I don’t think the women who will attend “Chicks Who Click” are planning to initiate ad buys on MySpace. So, if not advertising – what? Those in the know say there are user-sanctioned ways to use social media to market your wares. Just exactly how is something that will be revealed at “Chicks Who Click” on Jan. 9th and 10th …. so they tell me. I may wear a disguise and try to learn a few trade secrets.
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
You must log in to post a comment.