Media in the New Millennium

posted by Doyle

I got an email today from a reporter I work with at a national publication — what many would call mainstream media — with links to two articles she had written. It wasn’t that I was in them, or helped with them, or that they included one of my clients. She was just letting me know about articles she had written on social media that she thought I would find interesting. She was right, by the way.

The email wasn’t a personal note, but one sent to a list (undisclosed, so I don’t know how many). I find it interesting that reporters with major, national, mainstream publications are now proactively sharing their work with contacts — another example of personal branding.

My, how the media is changing.

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