posted by Doyle
So, I’ve been meaning to rant about this for some time, and today is the day.
I’m walking through the King Soopers where I buy all my groceries in south Boulder, and I see this sign:
Essentially, King Soopers is saying they care for the environment. I’m sure they do many things. Let me give you a highly visible and impactful place to expand these efforts… your receipts!
Tonight I stopped at my local King Soopers and purchased ONE item. The receipt was 10.5 inches long. Let’s break it out:
- 1.75 inches was needed… it’s what I bought, the amount, etc.
- 2.5 inches were the King Soopers logo and address. Um, I know where I was. I think we can save a little space there.
- 6.25 inches were spent on ads, most of which talked about King Soopers fuel savings. Here’s the problem with that: the closest fuel to me is at least 10 miles away. I’m not interested in driving 20 miles round trip to save a few pennies on gas. I’d probably eat my savings in the drive. Yet, I get this message nearly every time I check out.
- There was 1.75 inches dedicated to photo development (of the 6.25 inches). I have all digital cameras. I don’t care about this.
So here’s my point: of 10.5 inches, all but 1.75 inches was pretty much wasted. That’s 8.75 wasted inches. Let’s say that each of the 2,481 stores operated by King Soopers’ parent Kroeger has 500 patrons each day (I think I’m low, but go with me here). That’s a total of more than 171 miles of paper WASTED each day on crappy, poorly targeted advertisements. Put another way: that’s 62,500 miles each year.
Sorry… that’s not exactly sticking to a commitment to the environment in my book.
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