Mud Bunny: [sobbing] Dead Tom's dead. Long John shot him!
Walleyed Pike: But Dead Tom's always been dead. That's why he's called Dead Tom.

OK, just to be different, let’s talk about the Death of PR. A discussion about the Death of PR comes around once a quarter. You can set your watch by it.

What everyone wants to kill is not PR, per se. It’s BAD PR. Like Dead Tom’s demise, bad PR is nothing new. And like Dead Tom, it’s pretty damned obvious. Dead Tom is a skeleton in a tricorn hat. Bad PR has been characterized as a blonde in a black dress, but in defense of the many kick-ass, yellow-haired, black dress-wearing women in PR, I think bad PR is a blonde in a black dress whose sole success metric is how many phone calls she can make in a day. She could be calling the bus station for all it matters.

While you boys are fighting, I'll just be over here doing boring stuff that works to make great things happen for clients.