Comments on: Interview with Deirdre Breakenridge, Author of “Putting the Public Back in Public Relations” http://www.metzgerblog.com/2009/07/09/interview-with-deirdre-breakenridge-author-of-putting-the-public-back-in-public-relations/ Observations on social media -- and the occasional rant -- from Metzger Associates' New Media Practice Group Thu, 02 Sep 2010 21:27:52 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Ef Rodriguez http://www.metzgerblog.com/2009/07/09/interview-with-deirdre-breakenridge-author-of-putting-the-public-back-in-public-relations/comment-page-1/#comment-157 Ef Rodriguez Thu, 09 Jul 2009 23:31:33 +0000 http://www.metzgerblog.com/?p=601#comment-157 Great interview, Doyle - thoughtful questions and doubly thoughtful answers. I especially appreciate the exchange about how "the best outcome of social networking is a meeting with a blogger or influencer, whether it’s on the telephone or in person." Getting to that step in a relationship (and we *should* be building relationships with the people we reach out to) is crucial for any practitioner seeking to use social media effectively. Great interview, Doyle – thoughtful questions and doubly thoughtful answers.

I especially appreciate the exchange about how "the best outcome of social networking is a meeting with a blogger or influencer, whether it’s on the telephone or in person."

Getting to that step in a relationship (and we *should* be building relationships with the people we reach out to) is crucial for any practitioner seeking to use social media effectively.

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