Media in the New Millennium

Observations on social media — and the occasional rant — from Metzger Associates' New Media Practice Group

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Sound Business Optimism

July 20th, 2009 · No Comments

Posted by Lisa Metzger

I’m not a big fan of platitudes and cheesy advice. I find the self-help section of book stores creepy. And, at the risk of offending and alienating the entire Western world and certainly a good ¾ of the rest, I think the Cult of Oprah is pathetic. Blaspheme, I know. Going to hell for sure (as if there were any doubt!!)

But…then again…as we all know, clichés, or perhaps more to the point, seemingly obvious truisms do indeed have their place and can, even for sardonic cynics like myself, hold deep meaning. Perhaps it is the feel-good, down-to-earth clichés that we need the most right now, especially today, when everyone is struggling – struggling to make it and to stay optimistic.

I just read this short piece by Al Lewis (former Denver Post reporter and currently columnist for the Dow Jones newswire) about a recent encounter he was lucky enough to have with Jim Collins (best selling internationally acclaimed author of Built to Last and Good to Great). The two talked shop, of course, and Lewis was able to, if even briefly, pick Collins’ brain about what it takes to stay in business in today’s wacked out and uncertain economy.

Collins’ advice, or wisdom as it were, was simple. But, as Lewis comments, it was not without profundity. Take a look. Simple: probably. True: without question. Worth being reminded of: always.

Here’s the link:

http://tellittoal.newswires-americas.com/?p=1549

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Tags: Communication Strategies · Mainstream Media · Retailing · Tech Business · Uncategorized

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