Media in the New Millennium

Observations on social media — and the occasional rant — from Metzger Associates' New Media Practice Group

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A New Media Primer

December 7th, 2009 · No Comments

Posted by Lisa Metzger

This is a great primer about social media from the Orange County Register. Basic, but, brevity and simplicity are sometimes all that is called for.

The big take-aways – and advice we give to all of our clients – are below. When dealing with social media, we must:

  • Talk like a human being
  • Accept that you only have a certain amount of control
  • Be helpful
  • And, my fav: “New Media activities are what you do between your silly press releases.”

Check it out:

http://lansner.freedomblogging.com/2009/12/06/8-steps-to-social-network-power/46575/

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