Media in the New Millennium

posted by Doyle

Someone said to me the other day that customer references aren’t important any more. “After all,” they said, “your customers are all talking about you online, so potential customers will just look there. No sense in compiling a bunch of references.”

Not so fast.

While it’s true that there’s lots of conversation online about lots of different things, you can’t sit back and hope some of it is about your company—you’ve got to help drive it. Additionally, if a bad review pops up someplace, it’s best to have some references in hand rather than trying to close the door once the cow is out of the barn. This is true whether your company sells directly to consumers (B2C) or to other businesses (B2B).

Click below to see a white paper I recently completed that addresses this subject. Feel free to download and share and, as always, join the conversation on this important topic.

Customer Reference 02 2010

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