Media in the New Millennium

posted by Cortney Harvey

The New York Times recently covered Coca Cola’s inclusion of social media in their Super Bowl ads. Some said “Huh?”

I disagree. Though it has been slowly emerging recently, this is yet another brilliant way that socmed can and should be used. Reading this article got me thinking about how socmed will impact this famed sport event and what means for the future of sports and media.

For most, the first thing that comes to mind when they think about the Super Bowl (besides the game) is the commercials. Although Coca Cola still holds two commercial spots for tomorrow’s main event, they are, for the first year, putting their eggs in the socmed basket. So what effect does this rush of socmed into the Super Bowl spotlight have? And why hasn’t this come to the forefront sooner? There has been the slow introduction of communication technologies incorporated into these scenarios over the past few years, but nothing compared to what is possible.

My question: why isn’t there a stronger push being made towards using socmed for this purpose? When used right, socmed can be of such great value… Who cares if it’s not traditional, it’s what’s happening now and will be what’s happening tomorrow. And not only does this mean something for once-a-year sports events, but can have a profound impact on how sports news and updates are communicated daily. The relationship between the two will change sports media forever, because today so many of us enjoy these play-by-play updates on our Facebook page and Twitter feeds instead of the annoying “too much information” one-liners.

Another trend in advertising for the Super Bowl!

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