Image via Wikipedia
posted by Cortney Harvey
The New York Times recently covered Coca Cola’s inclusion of social media in their Super Bowl ads. Some said “Huh?”
I disagree. Though it has been slowly emerging recently, this is yet another brilliant way that socmed can and should be used. Reading this article got me thinking about how socmed will [...]
Tags: Communication Strategies · Digital Content · Mainstream Media · New Media
posted by Doyle
Someone said to me the other day that customer references aren’t important any more. “After all,” they said, “your customers are all talking about you online, so potential customers will just look there. No sense in compiling a bunch of references.”
Not so fast.
While it’s true that there’s lots of conversation online about lots [...]
Tags: Communication Strategies · New Media · social media
Image via Wikipedia
posted by Doyle
PETA (People for the Ethical Treatment of Animals) stepped in a bit of a pile of its own making this week — yet another example of treating social media like broadcast media.
Once and for all: it doesn’t work.
Allie Sullivan wrote a great post about the situation on her blog. I agree [...]
Tags: Communication Strategies · Marketing and Communications · social media
posted by Doyle
I had two great examples of what I’ll call “asking computers to do the thinkin’ for ya” hit my radar in the last 24 hours, and both reflect poorly on the organizations from which they originated.
Readers of this blog know I enjoy using and rely heavily on technology, but we don’t live in [...]
Tags: Communication Strategies
Editors’s Note: Since we’re ready to pass the first 10 years of the new millennium, all of us here at the Media in the New Millennium blog thought we look at some specific changes to the media, PR and communications industry. This is the first in a series from the Metzger staff.
posted by [...]
Tags: Communication Strategies
Senior executives looking to gain an understanding of social media from a strategic level should attend Social Media for Executives, presented by Filtrbox, Oct. 14 at the Treasure Island Hotel and Casino in Las Vegas (www.executivesocialmediabriefing.com).
The event will be co-hosted by Metzger’s Dave Taylor, who manages three blogs, including the popular Ask Dave Taylor [...]
Tags: Communication Strategies · Metzger Events
Dear Mr. Stephenson:
I’ve been pretty vocal with my displeasure about your company in some pretty public forums of late. I thought I’d take a moment to tell you why, as well as offer a suggestion for fixing your problem.
Here’s the issue: I hire you to provide me with one product — the voice/data service on [...]
Tags: Communication Strategies · Misc · Rants · Web/Tech
posted by Doyle
I saw this article the other day and thought it could spark an interesting discussion. Essentially, a woman in New Zealand was fired for sending emails to colleagues in “block capitals, bold type and red letters.”
Perhaps not an offense worthy of a firing — but rude as hell, nevertheless. I think many of [...]
Tags: Communication Strategies
Posted by Lisa Greim
The phone rang at 9 a.m. Saturday. It was my high school friend Michael, calling from Switzerland to ask me to interpret a dream.
“My Aunt Lucy used to call and tell people she dreamed about them, and she usually got it right and that was odd, because she was kind of [...]
Tags: Communication Strategies · Mainstream Media · Misc · New Media · Rants
Posted by Lauren Preston (@laurenpreston)
Social media has found itself in the headlines again recently, but this time for some rather unfortunate reasons.
Just this week, the Unites States Marines Corp. has decided to ban the use of all social networking sites for the next year, including Twitter, Facebook and MySpace, citing security concerns.
Then, ESPN has recently [...]
Tags: Communication Strategies · New Media
