Media in the New Millennium

The official Metzger Blog has moved. We will be leaving many of our posts here as an archive for you, but all our future posts, latest news and updates on trending social media resources and strategies can be found here.

Share on Facebook

[Read more →]

Google announced today it will begin tracking and ranking individual content creators. Authors will be ranked, not just content on individual websites. If your business is gunning for organic search placement (and who isn’t?) what could this mean for you?

Share on Facebook

[Read more →]

posted by Doyle
Most of you have seen it by now: Facebook hired one of the world’s largest PR firms (Burston-Marsteller) to execute a whisper campaign against Google over privacy issues. Irony of Facebook (pot) calling Google (kettle) out on privacy concerns aside, this entire episode was simply sad and continues to be handled badly by [...]

Share on Facebook

[Read more →]

By now, it’s common knowledge that the news about Bin Laden’s death broke on Twitter and set new traffic records for the site. Donald Rumsfeld’s Chief of Staff, Keith Urbahn, was the first credible source to break the news last Sunday. What is there to learn from this?

Share on Facebook

[Read more →]

posted by Doyle

I hear of lots of businesses that want to build “an app.” They don’t really have an idea for what the app will accomplish for their business, they just think they want “an app” because it seems like a neat thing to do.
Let me be direct: having an app just for the sake [...]

Share on Facebook

[Read more →]

Posted by Brooke Bennett
Whether you are tweeting for yourself or tweeting for a brand/company it is important to make sure that you are putting the right message out there. Since Twitter allows you to send just about any message in 140 characters or less, that is plenty of space to influence your followers. However, it [...]

Share on Facebook

[Read more →]

posted by Alexandra W.
Tweet Deck and HootSuite are two indispensible tools for anyone managing numerous social media accounts. However, in the past few months we’ve all seen some pretty high-profile blunders. The most recent – and one that has been the talk of Twitter and countless blogs – involves an American Red Cross employee [...]

Share on Facebook

[Read more →]

posted by Doyle
I did communications for a hard disk drive company for about five years. We would replace any hard drive that was less than three years old, no questions asked. If we didn’t make the size you had any longer, we’d give you more capacity. All free of charge.
After the customer was relieved to [...]

Share on Facebook

[Read more →]

posted by Doyle

I rented a car from Thrifty this week in Las Vegas. I like Thrifty, and the woman who waited on my was great. Until…
As I told her I didn’t want to pre-pay for gas, she informed me that I was required to bring a receipt from a gas station within 10 miles of [...]

Share on Facebook

[Read more →]

posted by Doyle
Andrew Worob let me drop by with a guest post on PR at Sunrise. Thanks for having me, Andrew!

Share on Facebook

Share on Facebook

[Read more →]