Media in the New Millennium

posted by Doyle
Each year for my birthday, I spend part of the day riding one mile for every year old I am that year. Yesterday was my annual birthday ride, and since I’m getting older (or, maybe just old!) I had to go a ways: forty-seven miles, to be exact, to hit my goal (yes, [...]

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The front page of the Boulder Daily Camera today proclaimed “CU-Boulder takes steps to close journalism school.” As I pondered the fate of my profession, I, a former newspaper reporter, posted the story to my Twitter feed and my Facebook page. The fact that I chose to share the information online rather than blasting off a letter to the editor should tell me enough about the future of media to not make me upset about the issue.

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posted by Doyle
If you’ve never read Erika Napoletano’s blog, you’re missing a treat. Erika was kind enough to let me chime in with some social media lessons I figured out while watching The Karate Kid on cable a few days ago.
You can also follow Erika on Twitter (which I recommend) here.
Thanks, Erika!
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Image via Wikipedia

posted by Cortney Harvey
The New York Times recently covered Coca Cola’s inclusion of social media in their Super Bowl ads. Some said “Huh?”
I disagree. Though it has been slowly emerging recently, this is yet another brilliant way that socmed can and should be used. Reading this article got me thinking about how socmed will [...]

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posted by Doyle
Someone said to me the other day that customer references aren’t important any more. “After all,” they said, “your customers are all talking about you online, so potential customers will just look there. No sense in compiling a bunch of references.”
Not so fast.
While it’s true that there’s lots of conversation online about lots [...]

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Image via Wikipedia

posted by Doyle
PETA (People for the Ethical Treatment of Animals) stepped in a bit of a pile of its own making this week — yet another example of treating social media like broadcast media.
Once and for all: it doesn’t work.
Allie Sullivan wrote a great post about the situation on her blog. I agree [...]

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posted by Doyle
I had two great examples of what I’ll call “asking computers to do the thinkin’ for ya” hit my radar in the last 24 hours, and both reflect poorly on the organizations from which they originated.
Readers of this blog know I enjoy using and rely heavily on technology, but we don’t live in [...]

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Editors’s Note: Since we’re ready to pass the first 10 years of the new millennium, all of us here at the Media in the New Millennium blog thought we look at some specific changes to the media, PR and communications industry. This is the first in a series from the Metzger staff.

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Senior executives looking to gain an understanding of social media from a strategic level should attend Social Media for Executives, presented by Filtrbox, Oct. 14 at the Treasure Island Hotel and Casino in Las Vegas (www.executivesocialmediabriefing.com).

The event will be co-hosted by Metzger’s Dave Taylor, who manages three blogs, including the popular Ask Dave Taylor [...]

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Dear Mr. Stephenson:
I’ve been pretty vocal with my displeasure about your company in some pretty public forums of late. I thought I’d take a moment to tell you why, as well as offer a suggestion for fixing your problem.
Here’s the issue: I hire you to provide me with one product — the voice/data service on [...]

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