Media in the New Millennium

posted by Doyle
Mashable recently covered the story of a 10th grader in California who was suspended after calling his teacher fat on Facebook.
Well, actually, he posted that the teacher was a “fat ass who should stop eating fast food, and is a douche bag.”
Ouch. Tell us how you really feel.
Now, the American Civil Liberties [...]

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Bringing in new business costs 10 times more than to keep an old customer, yet we’re still focused on bringing in new business. Thank your current customers and you’ll see sales growth through referrals and return sales.

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Posted by Amy Little
In an agency environment, I’m tasked with representing a number of different clients. This often includes managing a brand’s social media presence, which I am happy to do. But how does one draw lines between multiple online identities for profit and self?
Should I speak up as Client XYZ? That’s mighty impersonal. What [...]

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All of the product development, expensive ad campaigns and custom-built websites will not do a damned thing for you if you don’t listen to your customers.

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posted by John Metzger
Once you’ve nailed your key messages, can repeat them in your sleep, and have mastered behavior and style points while under the hot lights of media scrutiny, you’re left with the biggest challenge of spokesmanship: fielding the tough questions – and anticipating those questions before they’re asked.
The wrong answer to a hostile, [...]

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Copy that is attention-grabbing, relational and sells is a part science, part creativity. Whether you are trying to sell something or build traffic by gaining links from outside advocates, good copy inspires action and stays with the reader. You not only build awareness of your message, you motivate your readers to buy, click and spread the word. Here are three warning signs that you may need to take another look at your copy and make sure you are talking to your customers in a way that gets you noticed, but in a good way.

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posted by Doyle
We frequently talk to our clients about how issuing news releases (often called press releases, a term I think is antiquated) can help a site be found more easily in Internet searches. Fresh content with key words and phrases appropriately used can be an important part of a well-planned search engine optimization (SEO) [...]

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posted by Doyle
Each year for my birthday, I spend part of the day riding one mile for every year old I am that year. Yesterday was my annual birthday ride, and since I’m getting older (or, maybe just old!) I had to go a ways: forty-seven miles, to be exact, to hit my goal (yes, [...]

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The front page of the Boulder Daily Camera today proclaimed “CU-Boulder takes steps to close journalism school.” As I pondered the fate of my profession, I, a former newspaper reporter, posted the story to my Twitter feed and my Facebook page. The fact that I chose to share the information online rather than blasting off a letter to the editor should tell me enough about the future of media to not make me upset about the issue.

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posted by Doyle
If you’ve never read Erika Napoletano’s blog, you’re missing a treat. Erika was kind enough to let me chime in with some social media lessons I figured out while watching The Karate Kid on cable a few days ago.
You can also follow Erika on Twitter (which I recommend) here.
Thanks, Erika!
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