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posted by Cortney Harvey
The New York Times recently covered Coca Cola’s inclusion of social media in their Super Bowl ads. Some said “Huh?”
I disagree. Though it has been slowly emerging recently, this is yet another brilliant way that socmed can and should be used. Reading this article got me thinking about how socmed will [...]
Tags: Communication Strategies · Digital Content · Mainstream Media · New Media
Do user reviews matter? Can they really affect customer decisions? An example of just how the future looks for every retail establishment thanks to Google Maps…
Tags: Digital Content · New Media
Doyle Albee and Nate Warren of Metzger Associates debate the pros and cons of e-readers and ebooks — the Kindle in particular — and how they impact the reading process.
Tags: Digital Content
posted by Doyle
OK, they’re not all annoyances. But I liked that headline.
So here’s the story. Although they’ve since been told by a federal judge they were full of it, the American Society of Composers, Authors & Publishers (ASCAP) recently tried to say that if one’s cell phone rings — and the ringtone is a recording [...]
Tags: Digital Content
posted by Doyle
The outstanding CBS-TV news program 60 Minutes did a piece last night called “The Movie Pirates” which outlined the global problem of motion picture piracy. Overall, an interesting piece. Sadly, in the end — thanks in large measure to what I think is a lack of technology background and understanding on the part [...]
Tags: Digital Content · Mainstream Media · New Media
Posted by Lisa Greim
National Public Radio affiliates like to talk about “driveway moments” – when an NPR story is so compelling, you have to stay in your car until it finishes.
Truth is, driveway moments are a big pain in the ass, especially when your kids (or co-workers) are staring at you, wondering why you’re still [...]
Tags: Digital Content · Mainstream Media
posted by Doyle
When I was in high school, my father was a claims adjuster for State Farm Insurance. He always told me that if ever I was in accident, don’t apologize, no matter what. Just a simple “I’m sorry” at the scene of an accident can be used in court as an admission of guilt.
Good [...]
Tags: Communication Strategies · Digital Content
Posted by Lisa Greim
Trying to manage an online forum, as my colleague Nate Warren noted earlier this month, is like herding cats. It’s no wonder some marketers still hesitate to recommend social media to clients. Under the cover of anonymity, some people will say unbelievable things.
Years of hosting conversations at the two-decade-old online community The [...]
Tags: Communication Strategies · Digital Content · Metzger Events · Metzger News · New Media · Rants · Uncategorized · Web/Tech
Posted by Elaine Ellis
Last week I got to be on a panel at the Organic Trade Association’s All Things Organic Conference on using social media for marketing. Also on the panel were Nathan Rice of Haberman and Jennifer Rose of the Organic Trade Association. It was my first food conference, but hopefully not my last. [...]
Tags: Communication Strategies · Digital Content
Image via CrunchBase
posted by Doyle
Lots of good conversations about Twitter, so let’s keep it going.
I posted this on Twitter yesterday:
Am now unfollowing, without exception, anyone that gives me a sales DM (live or not) immediately after following them. That’s just crap.
That prompted a good discussion, and since I have more than 140 characters here to [...]
Tags: Communication Strategies · Digital Content · New Media
