Media in the New Millennium

The official Metzger Blog has moved. We will be leaving many of our posts here as an archive for you, but all our future posts, latest news and updates on trending social media resources and strategies can be found here.

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By now, it’s common knowledge that the news about Bin Laden’s death broke on Twitter and set new traffic records for the site. Donald Rumsfeld’s Chief of Staff, Keith Urbahn, was the first credible source to break the news last Sunday. What is there to learn from this?

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posted by Doyle

Had a great time doing the OS Perspectives podcast with Esbjorn Larsen this week. We had a great discussion on the latest from both Microsoft and Apple. Check it out here.

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posted by Doyle

I have subscribed to some magazines using the Zinio app for my iPad since, gosh, the iPad 1! Today, they sent me an email informing me they’d been having problems and it may have affected one of my downloads. Honestly, if it did, I hadn’t even noticed.
Nevertheless, they [...]

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posted by Doyle
Mashable recently covered the story of a 10th grader in California who was suspended after calling his teacher fat on Facebook.
Well, actually, he posted that the teacher was a “fat ass who should stop eating fast food, and is a douche bag.”
Ouch. Tell us how you really feel.
Now, the American Civil Liberties [...]

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posted by Lisa Metzger
The Top 5 Most Interesting Hashtags of Mid-December 2010
Has anyone else noticed what has been trending this week on Twitter? I think we all need to take a minute out of our busy day and become aware of what the world is thinking about.
For some odd reason, for two days this week, [...]

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posted by Doyle
According to this study, young adults (18 to 34) are more likely to care about many issues, including various civil rights and environmental concerns.

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Posted by Amy Little
In an agency environment, I’m tasked with representing a number of different clients. This often includes managing a brand’s social media presence, which I am happy to do. But how does one draw lines between multiple online identities for profit and self?
Should I speak up as Client XYZ? That’s mighty impersonal. What [...]

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All of the product development, expensive ad campaigns and custom-built websites will not do a damned thing for you if you don’t listen to your customers.

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Copy that is attention-grabbing, relational and sells is a part science, part creativity. Whether you are trying to sell something or build traffic by gaining links from outside advocates, good copy inspires action and stays with the reader. You not only build awareness of your message, you motivate your readers to buy, click and spread the word. Here are three warning signs that you may need to take another look at your copy and make sure you are talking to your customers in a way that gets you noticed, but in a good way.

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