Media in the New Millennium

Observations on social media — and the occasional rant — from Metzger Associates’ New Media Practice Group

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Entries Tagged as 'Digital Content'

It Only Looks Easy

August 30th, 2010 · No Comments

posted by Doyle
Each year for my birthday, I spend part of the day riding one mile for every year old I am that year. Yesterday was my annual birthday ride, and since I’m getting older (or, maybe just old!) I had to go a ways: forty-seven miles, to be exact, to hit my goal (yes, [...]

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Tags: Communication Strategies · Digital Content · Web/Tech · social media

Setting the Course for Journalism

August 27th, 2010 · 1 Comment

The front page of the Boulder Daily Camera today proclaimed “CU-Boulder takes steps to close journalism school.” As I pondered the fate of my profession, I, a former newspaper reporter, posted the story to my Twitter feed and my Facebook page. The fact that I chose to share the information online rather than blasting off a letter to the editor should tell me enough about the future of media to not make me upset about the issue.

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Tags: Blogs about Boulder · Communication Strategies · Digital Content · Mainstream Media · New Media · social media

Trouble in (Apple) Paradise

July 7th, 2010 · 3 Comments

posted by Doyle
Apple’s iTunes Store was compromised–it seems for the first time, at least that was made public in a big way–a few days ago when about 400 accounts were compromised by a fraudulent scheme selling bogus merchandise for high prices.
Big deal, right? Four hundred users out of millions. Could be worse. Far worse.
It is. [...]

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Tags: Digital Content

One of My Fav Retailers Using Facebook to Respond to Fans in a REALLY Cool Way!

June 18th, 2010 · No Comments

Posted by Lisa Metzger
This is awesome! Huge brand  (one of my favs…closet on first name basis) taking the hits from fans and then responding and engaging with their customers in a clear-headed, fair and, to my mind, really creative way on Facebook. Take a look.
http://mashable.com/2010/06/18/ann-taylor-facebook/
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Tags: Digital Content

Thanks, @RedHeadWriting!

May 18th, 2010 · 1 Comment

posted by Doyle
If you’ve never read Erika Napoletano’s blog, you’re missing a treat. Erika was kind enough to let me chime in with some social media lessons I figured out while watching The Karate Kid on cable a few days ago.
You can also follow Erika on Twitter (which I recommend) here.
Thanks, Erika!
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Tags: Communication Strategies · Digital Content · New Media · social media

Two Weeks with the iPad

April 20th, 2010 · No Comments

Image via CrunchBase

posted by Doyle
I picked up my iPad on the first Saturday they went on sale at 9:15 (true to Apple customer service, everything was right on time). If you saw the news at all, you can guess it was crowded—but fun. I saw at least a half dozen friends there.
So, those of you [...]

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Tags: Digital Content · Web/Tech

Super Bowl Ads: Are the Tides Changing?

February 13th, 2010 · No Comments

Image via Wikipedia

posted by Cortney Harvey
The New York Times recently covered Coca Cola’s inclusion of social media in their Super Bowl ads. Some said “Huh?”
I disagree. Though it has been slowly emerging recently, this is yet another brilliant way that socmed can and should be used. Reading this article got me thinking about how socmed will [...]

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Tags: Communication Strategies · Digital Content · Mainstream Media · New Media

How customer reviews swayed my lunch plans

February 6th, 2010 · 4 Comments

Do user reviews matter? Can they really affect customer decisions? An example of just how the future looks for every retail establishment thanks to Google Maps…

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Tags: Digital Content · New Media

The Great Kindle Debate: do ebooks ruin reading?

December 17th, 2009 · No Comments

Doyle Albee and Nate Warren of Metzger Associates debate the pros and cons of e-readers and ebooks — the Kindle in particular — and how they impact the reading process.

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Tags: Digital Content

Ringtones Are Annoyances, Not Performances!

November 10th, 2009 · No Comments

posted by Doyle
OK, they’re not all annoyances. But I liked that headline.
So here’s the story. Although they’ve since been told by a federal judge they were full of it, the American Society of Composers, Authors & Publishers (ASCAP) recently tried to say that if one’s cell phone rings — and the ringtone is a recording [...]

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Tags: Digital Content

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