Media in the New Millennium

Observations on social media — and the occasional rant — from Metzger Associates’ New Media Practice Group

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Entries Tagged as 'Mainstream Media'

Setting the Course for Journalism

August 27th, 2010 · 1 Comment

The front page of the Boulder Daily Camera today proclaimed “CU-Boulder takes steps to close journalism school.” As I pondered the fate of my profession, I, a former newspaper reporter, posted the story to my Twitter feed and my Facebook page. The fact that I chose to share the information online rather than blasting off a letter to the editor should tell me enough about the future of media to not make me upset about the issue.

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Tags: Blogs about Boulder · Communication Strategies · Digital Content · Mainstream Media · New Media · social media

Boulder Daily Camera: About those comments…

June 28th, 2010 · 17 Comments

posted by Doyle
One of the great aspects of social media is the ability for far more people than ever before to get involved in communications, but this represents a fundamental change for newspapers. Instead of printing a few letters to the editor each day, representing a tiny fraction of the readership, nearly every online story [...]

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Tags: Blogs about Boulder · Mainstream Media · Web/Tech · social media

Why Traditional Media Continues to Fail

March 19th, 2010 · 1 Comment

Image via Wikipedia

posted by Doyle
Tonight I wanted to watch the University of Denver Pioneers—my alma mater—take on the North Dakota Fighting Sioux in the semi-final game of the WCHA Playoffs. I’m willing to pay to watch the game, either on TV or online. I would have probably paid $34.95 or so without hesitation.
The funny part? [...]

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Tags: Mainstream Media · New Media

The Benefit of Learning from the Best

March 9th, 2010 · 23 Comments

posted by Doyle
I often remark how social media is not a new set of behaviors, but just a new set of tools. We’ve always just wanted to talk to each other, and social media makes that easier than ever. As a professional communicator, social media has provided me with a myriad of new outlets—and challenges—but [...]

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Tags: Mainstream Media · Marketing and Communications · social media

Super Bowl Ads: Are the Tides Changing?

February 13th, 2010 · No Comments

Image via Wikipedia

posted by Cortney Harvey
The New York Times recently covered Coca Cola’s inclusion of social media in their Super Bowl ads. Some said “Huh?”
I disagree. Though it has been slowly emerging recently, this is yet another brilliant way that socmed can and should be used. Reading this article got me thinking about how socmed will [...]

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Tags: Communication Strategies · Digital Content · Mainstream Media · New Media

Print media runs scared… but shouldn’t panic

December 2nd, 2009 · No Comments

By John Metzger
Mass-market adoption of electronic media is a serious threat to print – but not deadly. Not everyone wants to read everything on a computer screen or mobile device, and not all newspapers, magazines and books are going the way of smoke signals, carrier pigeons and Morse code. Some will survive. But, which ones, [...]

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Tags: Mainstream Media

60 Minutes and Net Neutrality

November 2nd, 2009 · No Comments

posted by Doyle
The outstanding CBS-TV news program 60 Minutes did a piece last night called “The Movie Pirates” which outlined the global problem of motion picture piracy. Overall, an interesting piece. Sadly, in the end — thanks in large measure to what I think is a lack of technology background and understanding on the part [...]

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Tags: Digital Content · Mainstream Media · New Media

Let Them Eat Op-Eds

August 21st, 2009 · No Comments

Posted by Lisa Greim

The phone rang at 9 a.m. Saturday. It was my high school friend Michael, calling from Switzerland to ask me to interpret a dream.
“My Aunt Lucy used to call and tell people she dreamed about them, and she usually got it right and that was odd, because she was kind of [...]

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Tags: Communication Strategies · Mainstream Media · Misc · New Media · Rants

NPR.org pulls radio into new dimensions

July 28th, 2009 · No Comments

Posted by Lisa Greim
National Public Radio affiliates like to talk about “driveway moments” – when an NPR story is so compelling, you have to stay in your car until it finishes.
Truth is, driveway moments are a big pain in the ass, especially when your kids (or co-workers) are staring at you, wondering why you’re still [...]

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Tags: Digital Content · Mainstream Media

Sound Business Optimism

July 20th, 2009 · No Comments

Posted by Lisa Metzger
I’m not a big fan of platitudes and cheesy advice. I find the self-help section of book stores creepy. And, at the risk of offending and alienating the entire Western world and certainly a good ¾ of the rest, I think the Cult of Oprah is pathetic. Blaspheme, I know. Going to [...]

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Tags: Communication Strategies · Mainstream Media · Retailing · Tech Business · Uncategorized

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