posted by Doyle
I often remark how social media is not a new set of behaviors, but just a new set of tools. We’ve always just wanted to talk to each other, and social media makes that easier than ever. As a professional communicator, social media has provided me with a myriad of new outlets—and challenges—but [...]
Entries Tagged as 'Mainstream Media'
The Benefit of Learning from the Best
March 9th, 2010 · 22 Comments
Tags: Mainstream Media · Marketing and Communications · social media
Super Bowl Ads: Are the Tides Changing?
February 13th, 2010 · No Comments
Image via Wikipedia
posted by Cortney Harvey
The New York Times recently covered Coca Cola’s inclusion of social media in their Super Bowl ads. Some said “Huh?”
I disagree. Though it has been slowly emerging recently, this is yet another brilliant way that socmed can and should be used. Reading this article got me thinking about how socmed will [...]
Tags: Communication Strategies · Digital Content · Mainstream Media · New Media
Print media runs scared… but shouldn’t panic
December 2nd, 2009 · No Comments
By John Metzger
Mass-market adoption of electronic media is a serious threat to print – but not deadly. Not everyone wants to read everything on a computer screen or mobile device, and not all newspapers, magazines and books are going the way of smoke signals, carrier pigeons and Morse code. Some will survive. But, which ones, [...]
Tags: Mainstream Media
60 Minutes and Net Neutrality
November 2nd, 2009 · No Comments
posted by Doyle
The outstanding CBS-TV news program 60 Minutes did a piece last night called “The Movie Pirates” which outlined the global problem of motion picture piracy. Overall, an interesting piece. Sadly, in the end — thanks in large measure to what I think is a lack of technology background and understanding on the part [...]
Tags: Digital Content · Mainstream Media · New Media
Let Them Eat Op-Eds
August 21st, 2009 · No Comments
Posted by Lisa Greim
The phone rang at 9 a.m. Saturday. It was my high school friend Michael, calling from Switzerland to ask me to interpret a dream.
“My Aunt Lucy used to call and tell people she dreamed about them, and she usually got it right and that was odd, because she was kind of [...]
Tags: Communication Strategies · Mainstream Media · Misc · New Media · Rants
NPR.org pulls radio into new dimensions
July 28th, 2009 · No Comments
Posted by Lisa Greim
National Public Radio affiliates like to talk about “driveway moments” – when an NPR story is so compelling, you have to stay in your car until it finishes.
Truth is, driveway moments are a big pain in the ass, especially when your kids (or co-workers) are staring at you, wondering why you’re still [...]
Tags: Digital Content · Mainstream Media
Sound Business Optimism
July 20th, 2009 · No Comments
Posted by Lisa Metzger
I’m not a big fan of platitudes and cheesy advice. I find the self-help section of book stores creepy. And, at the risk of offending and alienating the entire Western world and certainly a good ¾ of the rest, I think the Cult of Oprah is pathetic. Blaspheme, I know. Going to [...]
Tags: Communication Strategies · Mainstream Media · Retailing · Tech Business · Uncategorized
Demised
July 13th, 2009 · 1 Comment
Posted by Lisa Greim
As the Michael Jackson story unfolded, I found myself thinking what an odd world we’ve created. The lure of the instant news cycle – 24-hour news, hell, it changes in seconds – means that headlines are breaking out everywhere and it’s left up to us to figure out who’s credible and why.
TMZ [...]
Tags: Entertainment · Mainstream Media · Marketing and Communications
Interview with Deirdre Breakenridge, Author of “Putting the Public Back in Public Relations”
July 9th, 2009 · 1 Comment
posted by Doyle
I recently finished reading Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR by Deirdre Breakenridge and Brian Solis. If you’re working in PR (or just want to) and haven’t read this book yet, you’re behind, plain and simple. Deirdre and Brian set forth a [...]
Tags: Communication Strategies · Mainstream Media · New Media
Newspaper Prostitution by the Washington Post
July 5th, 2009 · 1 Comment
Posted by Lauren Preston
It’s no secret that the landscape is changing significantly in the news industry – and that newspapers across the country have been affected by the economic times. Denver became a one-paper town after the Rocky Mountain News closed after almost 150 years in print. The Seattle Post-Intelligencer turned exclusively online operation and [...]
Tags: Mainstream Media