Media in the New Millennium

The official Metzger Blog has moved. We will be leaving many of our posts here as an archive for you, but all our future posts, latest news and updates on trending social media resources and strategies can be found here.

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posted by Doyle
Most of you have seen it by now: Facebook hired one of the world’s largest PR firms (Burston-Marsteller) to execute a whisper campaign against Google over privacy issues. Irony of Facebook (pot) calling Google (kettle) out on privacy concerns aside, this entire episode was simply sad and continues to be handled badly by [...]

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posted by Doyle

There are a few phrases I hear as a customer that really get me. They include:

“We’ll do this as a one-time courtesy.” (You’re only courteous to me, your customer, one time? Really?)
“That’s not our policy” or the variation “That’s just our policy.” (Well, my policy is not to do business with people that [...]

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posted by Doyle

I hear of lots of businesses that want to build “an app.” They don’t really have an idea for what the app will accomplish for their business, they just think they want “an app” because it seems like a neat thing to do.
Let me be direct: having an app just for the sake [...]

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posted by Doyle

I have subscribed to some magazines using the Zinio app for my iPad since, gosh, the iPad 1! Today, they sent me an email informing me they’d been having problems and it may have affected one of my downloads. Honestly, if it did, I hadn’t even noticed.
Nevertheless, they [...]

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posted by Jill
Many social media agencies are using unethical practices to gain followers and show inflated metrics. As social media evolves and becomes an integral form of marketing and a vital ROI component for companies, agencies participating in these dubious and underhanded tactics are suppressing the social media industry all together.
If you are a company [...]

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Bringing in new business costs 10 times more than to keep an old customer, yet we’re still focused on bringing in new business. Thank your current customers and you’ll see sales growth through referrals and return sales.

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Sunglass Hut has just launched one of the most creative national PR campaigns I have seen in a long time (save the Old Spice dude). What’s more, this campaign is an inspired way to hire a pro blogger and score the best of the best. However, if they give the position to that 14 year old fashion-blogging wiz, I will be writing another post on the resulting ridiculousness of their decision. She’s cute and all, but c’mon, she’s no Anna Wintour.

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posted by John Metzger
Once you’ve nailed your key messages, can repeat them in your sleep, and have mastered behavior and style points while under the hot lights of media scrutiny, you’re left with the biggest challenge of spokesmanship: fielding the tough questions – and anticipating those questions before they’re asked.
The wrong answer to a hostile, [...]

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posted by Doyle
I often remark how social media is not a new set of behaviors, but just a new set of tools. We’ve always just wanted to talk to each other, and social media makes that easier than ever. As a professional communicator, social media has provided me with a myriad of new outlets—and challenges—but [...]

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