Media in the New Millennium

posted by Doyle
I often remark how social media is not a new set of behaviors, but just a new set of tools. We’ve always just wanted to talk to each other, and social media makes that easier than ever. As a professional communicator, social media has provided me with a myriad of new outlets—and challenges—but [...]

Share on Facebook

[Read more →]

Image via Wikipedia

posted by Doyle
PETA (People for the Ethical Treatment of Animals) stepped in a bit of a pile of its own making this week — yet another example of treating social media like broadcast media.
Once and for all: it doesn’t work.
Allie Sullivan wrote a great post about the situation on her blog. I agree [...]

Share on Facebook

[Read more →]

Image via CrunchBase

posted by Doyle
Just when I think I’m going to leave AT&T alone, the saga keeps getting better.
My voice service is so bad that I filed an FCC complaint against AT&T. Yesterday, during a meeting, I received two phone calls from an 800 number I didn’t recognize. Since I was in a meeting, I [...]

Share on Facebook

[Read more →]

posted by John Metzger
Should bloggers disclose they’ve received a product for free when writing about it? Should we assume that someone who is handed a trade show goodie bag has been bought off? If that’s all it takes to compromise journalistic integrity, we’re far worse off than anything the Federal Trade Commission is trying to [...]

Share on Facebook

[Read more →]

Posted by Gabe Lee
As I’ve gotten deeper in my PR experience, I’ve realized and started to greatly appreciate my sales background. What I’ve discovered is that good PR skills have a strong element of sales – the ability to “sell” a story to reporters.
Sales, or to sell something, is being able to get your point [...]

Share on Facebook

[Read more →]

Posted by Gabe Lee (@gabelee)
Is social networking during work appropriate?  Well now, that depends on what type of job you have.
Here at Metzger Associates our schtick is social media marketing and traditional media relations. We are also allowed, if not highly encouraged, to Tweet during work.  Tweeting for us is a way to communicate among [...]

Share on Facebook

[Read more →]

Posted by Melissa Vizcarra
When my parents moved to Colorado 20 years ago, I was about to enter kindergarten. We moved to Colorado about three weeks before school started, we didn’t know a soul and my parents didn’t have the faintest idea where to send me to school for a good education. Turns out, the only [...]

Share on Facebook

[Read more →]

Posted by Lisa Greim
As the Michael Jackson story unfolded, I found myself thinking what an odd world we’ve created. The lure of the instant news cycle – 24-hour news, hell, it changes in seconds – means that headlines are breaking out everywhere and it’s left up to us to figure out who’s credible and why.
TMZ [...]

Share on Facebook

[Read more →]

Posted by Elaine Ellis
As a profession, PR seems to be late adapters to pretty much everything Web 2.0. So I hope this time around we get our acts together when it comes to mobile social networks or Where 2.0.
One of my personal favorites is Foursquare, created by Dennis Crowley and Naveen Selvadurai. You check in [...]

Share on Facebook

[Read more →]

Metzger Associates CEO, John Metzger, will be moderating the Rockies Venture Club dinner: Space 2.0 The Entrepreneurial Frontier from 5-8pm tonight at the Denver Athletic Club.
If space is your forte, you don’t want to miss this!  Experts will be discussing how space technology translates to entrepreneurial ventures.
The panel  lineup includes: Burke Fort, director of the [...]

Share on Facebook

[Read more →]