Media in the New Millennium

Observations on social media — and the occasional rant — from Metzger Associates’ New Media Practice Group

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Entries Tagged as 'New Media'

Setting the Course for Journalism

August 27th, 2010 · 1 Comment

The front page of the Boulder Daily Camera today proclaimed “CU-Boulder takes steps to close journalism school.” As I pondered the fate of my profession, I, a former newspaper reporter, posted the story to my Twitter feed and my Facebook page. The fact that I chose to share the information online rather than blasting off a letter to the editor should tell me enough about the future of media to not make me upset about the issue.

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Tags: Blogs about Boulder · Communication Strategies · Digital Content · Mainstream Media · New Media · social media

Thanks, @RedHeadWriting!

May 18th, 2010 · 1 Comment

posted by Doyle
If you’ve never read Erika Napoletano’s blog, you’re missing a treat. Erika was kind enough to let me chime in with some social media lessons I figured out while watching The Karate Kid on cable a few days ago.
You can also follow Erika on Twitter (which I recommend) here.
Thanks, Erika!
Share on Facebook

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Tags: Communication Strategies · Digital Content · New Media · social media

My Top 5 Social Media Pet Peeves

May 17th, 2010 · 1 Comment

posted by Doyle
We’ve all got ‘em—the things that make us crazy. Ever followed someone with their blinker on for 15 minutes on the freeway, and they never moved lanes? This is what I’m talking about. Five things that really bug me in the social media communities I participate in the most. I’m not really saying [...]

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Tags: New Media · Web/Tech · social media

Why Traditional Media Continues to Fail

March 19th, 2010 · 1 Comment

Image via Wikipedia

posted by Doyle
Tonight I wanted to watch the University of Denver Pioneers—my alma mater—take on the North Dakota Fighting Sioux in the semi-final game of the WCHA Playoffs. I’m willing to pay to watch the game, either on TV or online. I would have probably paid $34.95 or so without hesitation.
The funny part? [...]

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Tags: Mainstream Media · New Media

Super Bowl Ads: Are the Tides Changing?

February 13th, 2010 · No Comments

Image via Wikipedia

posted by Cortney Harvey
The New York Times recently covered Coca Cola’s inclusion of social media in their Super Bowl ads. Some said “Huh?”
I disagree. Though it has been slowly emerging recently, this is yet another brilliant way that socmed can and should be used. Reading this article got me thinking about how socmed will [...]

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Tags: Communication Strategies · Digital Content · Mainstream Media · New Media

How customer reviews swayed my lunch plans

February 6th, 2010 · 4 Comments

Do user reviews matter? Can they really affect customer decisions? An example of just how the future looks for every retail establishment thanks to Google Maps…

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Tags: Digital Content · New Media

How Important are Customer Referrals These Days?

February 4th, 2010 · No Comments

posted by Doyle
Someone said to me the other day that customer references aren’t important any more. “After all,” they said, “your customers are all talking about you online, so potential customers will just look there. No sense in compiling a bunch of references.”
Not so fast.
While it’s true that there’s lots of conversation online about lots [...]

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Tags: Communication Strategies · New Media · social media

The Continuing Evolution of Social Media Etiquette

January 15th, 2010 · No Comments

Image via CrunchBase

posted by Doyle
I remarked to my co-workers the other day that I was tired of newbies on Facebook “pelting me with snowballs, buying me drinks and begging me to work on their farm.”
Upon further reflection, my comment was off base.
What I was wrongly complaining about is the natural evolution of social media that [...]

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Tags: New Media · social media

Their attention span is making it hard for you to….ooh, look a kitty!

November 23rd, 2009 · No Comments

Gabe Explains how marketing to the new gen, social media crowd depends on recognizing their shortening attention spans.

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Tags: New Media · Web/Tech · social media

Average Joe Gets Social Media Too

November 16th, 2009 · 1 Comment

Posted by Melissa
Recently I shared a conversation with my colleague Lauren (@laurenpreston) about the positions employers are creating as a result of the social media epidemic going on right now. As you can see the number of social media job opportunities are growing by the second.

Social media gigs are being referred to by a [...]

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Tags: Metzger News · New Media · Uncategorized

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