Media in the New Millennium

Anti-government protests in Egypt and North Africa are being aided by social media

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posted by Doyle
Andrew Worob let me drop by with a guest post on PR at Sunrise. Thanks for having me, Andrew!

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posted by Doyle
Mashable recently covered the story of a 10th grader in California who was suspended after calling his teacher fat on Facebook.
Well, actually, he posted that the teacher was a “fat ass who should stop eating fast food, and is a douche bag.”
Ouch. Tell us how you really feel.
Now, the American Civil Liberties [...]

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posted by Doyle
I still encounter many folks who believe social media is mostly a waste of time. “Why should I be on Twitter? I don’t care what you’re eating for lunch!”
They’re right. And they’re wrong.
Like any medium, there is good and bad, quality and junk. “Mad Men” is a well-written, engaging drama, despite the fact [...]

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posted by Jill
Many social media agencies are using unethical practices to gain followers and show inflated metrics. As social media evolves and becomes an integral form of marketing and a vital ROI component for companies, agencies participating in these dubious and underhanded tactics are suppressing the social media industry all together.
If you are a company [...]

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posted by Doyle
I recently moderated a panel for CTAM of the Rockies, and our photo ended up in Multichannel News. Thanks again to CTAM for the opportunity, and to my fellow panelists for being so great to work with!

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posted by Lisa Metzger
The Top 5 Most Interesting Hashtags of Mid-December 2010
Has anyone else noticed what has been trending this week on Twitter? I think we all need to take a minute out of our busy day and become aware of what the world is thinking about.
For some odd reason, for two days this week, [...]

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Bringing in new business costs 10 times more than to keep an old customer, yet we’re still focused on bringing in new business. Thank your current customers and you’ll see sales growth through referrals and return sales.

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Sunglass Hut has just launched one of the most creative national PR campaigns I have seen in a long time (save the Old Spice dude). What’s more, this campaign is an inspired way to hire a pro blogger and score the best of the best. However, if they give the position to that 14 year old fashion-blogging wiz, I will be writing another post on the resulting ridiculousness of their decision. She’s cute and all, but c’mon, she’s no Anna Wintour.

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All of the product development, expensive ad campaigns and custom-built websites will not do a damned thing for you if you don’t listen to your customers.

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