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posted by Cortney Harvey
The New York Times recently covered Coca Cola’s inclusion of social media in their Super Bowl ads. Some said “Huh?”
I disagree. Though it has been slowly emerging recently, this is yet another brilliant way that socmed can and should be used. Reading this article got me thinking about how socmed will [...]
Tags: Communication Strategies · Digital Content · Mainstream Media · New Media
Do user reviews matter? Can they really affect customer decisions? An example of just how the future looks for every retail establishment thanks to Google Maps…
Tags: Digital Content · New Media
posted by Doyle
Someone said to me the other day that customer references aren’t important any more. “After all,” they said, “your customers are all talking about you online, so potential customers will just look there. No sense in compiling a bunch of references.”
Not so fast.
While it’s true that there’s lots of conversation online about lots [...]
Tags: Communication Strategies · New Media · social media
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posted by Doyle
I remarked to my co-workers the other day that I was tired of newbies on Facebook “pelting me with snowballs, buying me drinks and begging me to work on their farm.”
Upon further reflection, my comment was off base.
What I was wrongly complaining about is the natural evolution of social media that [...]
Tags: New Media · social media
Gabe Explains how marketing to the new gen, social media crowd depends on recognizing their shortening attention spans.
Tags: New Media · Web/Tech · social media
Posted by Melissa
Recently I shared a conversation with my colleague Lauren (@laurenpreston) about the positions employers are creating as a result of the social media epidemic going on right now. As you can see the number of social media job opportunities are growing by the second.
Social media gigs are being referred to by a [...]
Tags: Metzger News · New Media · Uncategorized
Posted by Lauren Preston
To all of the Balloon Boy Skeptics out there, I owe you an apology.
A few weeks ago, millions of people across the country were glued to their computers, televisions, Twitter feeds, etc. watching and waiting in horror as the drama of “Balloon Boy’s” flight unfolded. We’ve since found out (or sincerely assume) [...]
posted by Doyle
The outstanding CBS-TV news program 60 Minutes did a piece last night called “The Movie Pirates” which outlined the global problem of motion picture piracy. Overall, an interesting piece. Sadly, in the end — thanks in large measure to what I think is a lack of technology background and understanding on the part [...]
Tags: Digital Content · Mainstream Media · New Media
posted by John Metzger
Should bloggers disclose they’ve received a product for free when writing about it? Should we assume that someone who is handed a trade show goodie bag has been bought off? If that’s all it takes to compromise journalistic integrity, we’re far worse off than anything the Federal Trade Commission is trying to [...]
Tags: Marketing and Communications · New Media
Posted by Elaine Ellis
My junior year of college, Notre Dame’s football coach was fired and George O’Leary was hired to be our coach. Regardless of your knowledge of the Irish, you’ve probably never heard of George. He got the axe within five days for lying on his resume. He claimed a master’s degree that he [...]
Tags: New Media
