Gabe Explains how marketing to the new gen, social media crowd depends on recognizing their shortening attention spans.
Entries Tagged as 'Web/Tech'
Their attention span is making it hard for you to….ooh, look a kitty!
November 23rd, 2009 · No Comments
Tags: New Media · Web/Tech · social media
An Open Letter to Randall Stephenson, Chairman, CEO and President of AT&T
September 26th, 2009 · 7 Comments
Dear Mr. Stephenson:
I’ve been pretty vocal with my displeasure about your company in some pretty public forums of late. I thought I’d take a moment to tell you why, as well as offer a suggestion for fixing your problem.
Here’s the issue: I hire you to provide me with one product — the voice/data service on [...]
Tags: Communication Strategies · Misc · Rants · Web/Tech
Very Clever Mobile Phishing Scheme
August 18th, 2009 · No Comments
posted by Doyle
My daughter received a text on her cell phone (T-Mobile is our carrier, but to be clear, not responsible for this) telling her that T-Mobile was concerned about repeated attempts to access her account from an IP address in India. Wow, way to play on some fears. My daughter is in high school [...]
Tags: Web/Tech
If You Can’t Tweet ‘Em, Sue ‘Em!
July 28th, 2009 · 5 Comments
posted by Doyle
Twitter must be official now — the lawyers have gotten involved.
While this may not be the first lawsuit over a tweet, it’s the first one I’ve seen (thanks to Liz Strauss for the tweet on this topic today). The suit, which is asking for $50,000 in damages, alleges a Twitter user “maliciously and [...]
Can the Pipes Handle All of Us?
July 3rd, 2009 · No Comments
posted by Doyle
In case you missed it, more and more of us are relying on the Internet and mobile devices for information and communication (yes, I’m being sarcastic). A couple of recent events have me a little spooked, however.
iPhone users were unable to use their phones during this year’s South by Southwest due simply to [...]
Five forum jerks and how to deal with them
June 23rd, 2009 · No Comments
Posted by Lisa Greim
Trying to manage an online forum, as my colleague Nate Warren noted earlier this month, is like herding cats. It’s no wonder some marketers still hesitate to recommend social media to clients. Under the cover of anonymity, some people will say unbelievable things.
Years of hosting conversations at the two-decade-old online community The [...]
Tags: Communication Strategies · Digital Content · Metzger Events · Metzger News · New Media · Rants · Uncategorized · Web/Tech
Twitter Survives Iranian Government
June 19th, 2009 · No Comments
Posted by Melissa Vizcarra
The country of Iran held its presidential election last week and now is in a state of turmoil. The “theocratic republic” of Iran jammed text messages, cell phones, and Web sites. It shut down the Facebook page of its opposition, Mir Hossein Mousavi, a former prime minister whose campaign hinged on Hope [...]
Tags: Mainstream Media · Public Affairs · Web/Tech
To Follow or Not to Follow, That is the Question!
May 28th, 2009 · 3 Comments
posted by Doyle
Since I get lots of questions about this, I decided to update my thoughts on following people — or not following people — on Twitter. I’ve written on this before, but here’s an update (with some repeated information) all in one place. And again, these are my guidelines. I’d encourage everyone to do what works [...]
Linking Still Allowed — And It Must Stay That Way
May 18th, 2009 · 1 Comment
posted by Doyle
Last week there was an online dust-up about Business Wire (which Metzger Associates uses), a news release distribution service, disallowing links to any PitchEngine social media release. At Metzger, we use both Business Wire and PitchEngine , and the conversation certainly got my attention. I forwarded some tweets from PitchEngine founder and CEO Jason Kintzler and was [...]
Tags: Marketing and Communications · Web/Tech
Trying Not To Be A Civil Libertarian Just When It’s Easy and Convenient
May 18th, 2009 · No Comments
Posted by Lisa Metzger
I’ve been following the hot and getting hotter debate over whether or not Facebook should remove and/or disallow groups and “fan pages.” The particular ones in question have names like “Holocaust: A Series of Lies,” “Based on the facts? There was no Holocaust,” and “The Holocaust is a Holohoax.” Michael Arrington at [...]
Tags: Communication Strategies · Misc · New Media · Public Affairs · Web/Tech