Media in the New Millennium

The official Metzger Blog has moved. We will be leaving many of our posts here as an archive for you, but all our future posts, latest news and updates on trending social media resources and strategies can be found here.

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posted by Doyle

I hear of lots of businesses that want to build “an app.” They don’t really have an idea for what the app will accomplish for their business, they just think they want “an app” because it seems like a neat thing to do.
Let me be direct: having an app just for the sake [...]

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posted by Doyle

Had a great time doing the OS Perspectives podcast with Esbjorn Larsen this week. We had a great discussion on the latest from both Microsoft and Apple. Check it out here.

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posted by Doyle
I still encounter many folks who believe social media is mostly a waste of time. “Why should I be on Twitter? I don’t care what you’re eating for lunch!”
They’re right. And they’re wrong.
Like any medium, there is good and bad, quality and junk. “Mad Men” is a well-written, engaging drama, despite the fact [...]

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All of the product development, expensive ad campaigns and custom-built websites will not do a damned thing for you if you don’t listen to your customers.

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posted by Doyle
One of my favorite television lines of all time is from the prime time comedy Scrubs (anyway, I think it was Scrubs). One of the characters explained that “if you took all the porn off the Internet, there would only be one site left, and it would be www.bring-back-the-porn.com!”
Not quite, but a funny [...]

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posted by Doyle
Each year for my birthday, I spend part of the day riding one mile for every year old I am that year. Yesterday was my annual birthday ride, and since I’m getting older (or, maybe just old!) I had to go a ways: forty-seven miles, to be exact, to hit my goal (yes, [...]

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posted by Doyle
There’s lots of banter in tech circles and the media of late about net neutrality. I firmly believe this is one of the most important issues facing how we communicate today, yet it’s often misunderstood, even by by lawmakers who may be asked to determine how everything will finally shake out.
Why is net neutrality [...]

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posted by Doyle
One of the great aspects of social media is the ability for far more people than ever before to get involved in communications, but this represents a fundamental change for newspapers. Instead of printing a few letters to the editor each day, representing a tiny fraction of the readership, nearly every online story [...]

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posted by Doyle
We’ve all got ‘em—the things that make us crazy. Ever followed someone with their blinker on for 15 minutes on the freeway, and they never moved lanes? This is what I’m talking about. Five things that really bug me in the social media communities I participate in the most. I’m not really saying [...]

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