Media in the New Millennium

Gabe Explains how marketing to the new gen, social media crowd depends on recognizing their shortening attention spans.

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Dear Mr. Stephenson:
I’ve been pretty vocal with my displeasure about your company in some pretty public forums of late. I thought I’d take a moment to tell you why, as well as offer a suggestion for fixing your problem.
Here’s the issue: I hire you to provide me with one product — the voice/data service on [...]

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posted by Doyle
My daughter received a text on her cell phone (T-Mobile is our carrier, but to be clear, not responsible for this) telling her that T-Mobile was concerned about repeated attempts to access her account from an IP address in India. Wow, way to play on some fears. My daughter is in high school [...]

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posted by Doyle
Twitter must be official now — the lawyers have gotten involved.
While this may not be the first lawsuit over a tweet, it’s the first one I’ve seen (thanks to Liz Strauss for the tweet on this topic today). The suit, which is asking for $50,000 in damages, alleges a Twitter user “maliciously and [...]

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posted by Doyle
In case you missed it, more and more of us are relying on the Internet and mobile devices for information and communication (yes, I’m being sarcastic). A couple of recent events have me a little spooked, however.
iPhone users were unable to use their phones during this year’s South by Southwest due simply to [...]

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Posted by Lisa Greim
Trying to manage an online forum, as my colleague Nate Warren noted earlier this month, is like herding cats. It’s no wonder some marketers still hesitate to recommend social media to clients. Under the cover of anonymity, some people will say unbelievable things.
Years of hosting conversations at the two-decade-old online community The [...]

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Posted by Melissa Vizcarra
The country of Iran held its presidential election last week and now is in a state of turmoil. The “theocratic republic” of Iran jammed text messages, cell phones, and Web sites. It shut down the Facebook page of its opposition, Mir Hossein Mousavi, a former prime minister whose campaign hinged on Hope [...]

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posted by Doyle
Since I get lots of questions about this, I decided to update my thoughts on following people — or not following people — on Twitter. I’ve written on this before, but here’s an update (with some repeated information) all in one place. And again, these are my guidelines. I’d encourage everyone to do what works [...]

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posted by Doyle
Last week there was an online dust-up about Business Wire (which Metzger Associates uses), a news release distribution service, disallowing links to any PitchEngine  social media release. At Metzger, we use both Business Wire and PitchEngine , and the conversation certainly got my attention. I forwarded some tweets from PitchEngine founder and CEO Jason Kintzler and was [...]

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Posted by Lisa Metzger
I’ve been following the hot and getting hotter debate over whether or not Facebook should remove and/or disallow groups and “fan pages.” The particular ones in question have names like “Holocaust: A Series of Lies,” “Based on the facts? There was no Holocaust,” and “The Holocaust is a Holohoax.” Michael Arrington at [...]

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