How To Promote Your Website Through Guest Posting
|April 6, 2012||Posted by admin under Marketing Tips|
If you are looking for a dead simple way to promote your website one of the best things you can do is seek out any number of the websites in your industry that are looking for content and offer them a high quality article. With this article you can place an author bio box where you link back to your website.
This serves multiple benefits that include spreading knowledge of your brand, getting direct traffic from your article as well as helping your site gain authority in the search engines.
Ideally all guest posts should be on sites that are directly related to your industry, or a tangent of your industry. For example if your site is about weightloss getting your article published on a health related site could be considered a good match.
Try to avoid many of the article sites on the internet. Ezinearticles.com for instance gets some search engine traffic, but overall the content on the site is poor at best and you don’t want your brand associated with that.
In the short term you should hope to get at least one guest posting gig per month(12 over the course of a year). If you can get more then go for it, it can’t hurt, but aim for at least 12. If you cannot find opportunities within your direct niche then branch out to other niches but keep them as related as possible.
Finally put good quality on your website, it is a lot easier to get a website owner to agree to accepting your article and your promotional link if the site that is getting linked to is professional looking and has good quality content.
Lastly, if you can’t find guest posting opportunities right away do not worry, set out to build some relationships with website owners, often they are getting multiple guest posting requests each week so if you get to know them they are more likely to say yes, when approached about guest posting.
Another article you might be interested in is on marketing your business.