Promoting Your Business Through Kindle Ebooks
|April 10, 2012||Posted by admin under Marketing Tips|
Sales of Amazon’s Kindle reader have been strong and are growing thousands per day. During a three week stretch in December 2011, the Kindle Fire alone has sold 3 million units and expected to sell another 5 million in 2012. Keep in mind this doesn’t account for the other Kindle devices.
The market is large, growing and looking for content. By publishing your first Kindle book, that you can either sell or give away allows you to promote your brand or drive traffic to your social media sites(Facebook, Twitter etc..) or back to your companies’ website.
Important Tips To Ensure Your Kindle Book Is A Success
Keep the self promotion to a minimum, remember the people are downloading your book to be entertained or learn something about the topic, not to be sold to. It is common practice to have a small promotional section at the beginning or end. But with some creative tactics you can promote your business while also benefiting the customer. For example, when you are explaining something about your topic you can send them back to your blog to a relevant article that might dig deeper into the topic or provide additional reading. This will benefit the user, as well as get them back to your blog and exposed to your other content.
1. The Cover Means A Lot! – If there is one thing that can determine the success or failure of a Kindle book it is the cover graphic, people are very visual, when they go looking for a new Kindle book to download they often will search for a topic in the search box and scan the covers for what looks appealing. There are two methods that you should test here. If all the covers in the category of your niche are dark colors try a bright color that will make your book stand out, the other option is to blend in color wise with the other books in your category, but catch readers with a snappy title or image on the cover.
2. Think about creating a series of shorter books covering your topic of choice. The first book can be given away and feed people back to your site and the second book in your series(which isn’t free). This will give you constant promotion for both your websites, books and social media outlets.
3. Get a syndicate setup, partner with a handful of authors of books in your niche where at the end you include a recommended resources section and include their titles, while they do the same for you.
Also consider forming an author mastermind group, many people are narrow minded and thing these people are purely competitors. In reality most people who buy Kindle books on a topic buy more than one book on a topic they are interested in. Why does this happen? Often the main reason is Kindle books are relatively cheap, easy to download, with no shipping fees for the customer.